... when you start receiving pitches for Mother's Day products.
At least, that's how it works in the world of mom blogging.
I opted not to reprint this one - but Mom101 did, to hilarious response.
As for real gifts that actual moms might appreciate, I liked the promotion my gorgeous friend, Kimberley Clayton Blaine, is running with her web series sponsors at Sony. But I'll let her tell you about it through this video she made: