Yesterday was the first meeting of a marketing workshop I signed up for, in hope of learning how to better sell myself and my services. The workshop is here in the Valley, but I left early to fulfill another AskPatty assignment, which took me out to the Charthouse Restaurant south of Malibu - where I got to look at this:
I think the workshop is going to turn into more than a marketing exercise, as the first assignments seem to be leading us to find the core things we do and focus on those. Difficult, because as my Malibu lunch meeting indicates, I am all over the place:
I write here (sporadically), I take photos, I take video, I freelance for other sites, I help manage the MOMocrats endeavors (which include a podcast, a Facebook page and two newsletters), I contribute posts to other sites (rarely - but I try). I go to events. And I take on virtual assistant jobs (basically, anything that will bring in a check).
Is it any wonder I feel frazzled? Or that I was late to the first workshop meeting because I was on a post-debate conference call with the Obama campaign?
Here - how about another shot from Pacific Coast Highway?
I am trying really hard not to neglect this blog, which is celebrating its NINTH (!) anniversary next month. To commemorate that, I've been reviewing my old posts and think I'll rerun some of the better ones from time to time over the next year. I truly want to get back into a groove where I'm writing upbeat, thoughtful posts on a more or less daily basis (you know, like I used to do).
In the meantime, I may have to settle for fulfilling one of those Photo a Day challenges that are so popular on InstaMatic and Facebook. This truly is a challenge, because I don't get out from behind this computer very much during the day. The October 1 assignment was to photograph a Fall scene. I took a picture of the Halloween display at Ralph's. Tuesday I was supposed to shoot some leaves -- presumably, autumn-colored, but it did not specify that, so I settled for the green ones on the tree outside my house. Wednesday was bubbles. I settled for the suds in my kitchen sink while washing the dishes.
Yesterday was Day 4, and I had already beat my previous record of sticking with the challenge. The assignment was stairs, and I knew this time I wouldn't be able to shoot something in my one-story house. So that was at the back of my mind when I drove out to the beach yesterday and when I got into the car I was test driving for AskPatty.
The car companies like to hold these events out by the beach, which provides a beautiful backdrop for photos -- as well as proximity to canyon roads that allow you to really put a new vehicle through its paces. They usually give you a route they want you to follow. They also usually pair two journalists together.
Yesterday's debut of the 2013 Ford Explorer Sport was unusual, in that (a) it was not tightly scheduled and (b) we got to grab a vehicle and drive it solo. I glanced at the route, which took me north on PCH through Malibu Canyon out to Calabasas and back (estimated time 45 minutes). I remarked to the Ford employee who was checking me out that I knew the route well (because it is hard to keep referring to a printed page while you are driving alone).
"Oh, you're local? You know, you don't have to stick to the route as long as you know your way around."
So I didn't. I drove south on PCH and east on Sunset a bit before circling back to the coast and up past the Getty to the Malibu Lumberyard shopping center, where I knew there was a nice-looking staircase. I took a photo, grabbed a latte and made it back to the Charthouse restaurant before the inevitable late afternoon traffic jam would make it tough to get back home to the Valley.
And late last night, I finally posted this: