In my haste to begin writing about my experience at BlogHer bet yesterday, I began live blogging the opening session before I'd explained how I ended up at a conference for women entrepreneurs.
After all, as I've told people for years -- that although I come from a family of salespeople, I didn't get the gene for business. I don't have an entrepreneurial bone in my body.
This is why I forwarded the initial announcement of the inaugural Business, Entrepreunership and Technology conference to everyone I knew with a small business... including my sister, who is trying to expand the reach of her longtime company (Career Kids), which publishes and distributes career planning material for K12 students. She recently launched a spinoff for adults -- and I thought she might find value in getting matched with a mentor who might offer some solid advice for growing her business.
The timing of the conference did not work out for her... but it was doable for two of my friends and blogging colleagues: Yvonne Condes, who is a member of the triumvirate behind the new MomsLAnews site, and Cynthia Liu, my frequent partner-in-progressive political radio at MOMocratsMOMochat - who is building a promising new resource for parents of public school students, the K12 News Network.
The initial BlogHer bet was designed to be small: Just 100 spots for attendees who would be matched with 50 high powered female mentors. It sounded like a terrific opportunity and a potentially life changing experience; much like the first BlogHer conference I attended back in 2005.
BlogHer bet sounded like a great event to attend, if only for the opportunity to network and hear the advice of these extremely successful women. But it was designed to help women who had either launched a business or had an idea for a business.
And that wasn't me.
Also, with just 100 spots open, I did not want to take up space that should be filled by a woman who DID have a great business idea.
So why did I come?